Kuala Lumpur, 13 December 2024 – Extreme Market Place Sdn Bhd (“EMP”), a wholly-owned subsidiary of Tan Chong Motor Holdings Berhad, has officially opened the largest Ironman flagship showroom and Ice Cool retail shop in Malaysia. This marks a significant milestone, representing a bold step in redefining excellence for automotive and lifestyle offerings.
Daniel Ho, Group Chief Executive Officer of Tan Chong Motor Holdings Berhad
Carol Chia, Executive Director of Tan Chong Motor Holdings Berhad
Ong Siew Luan, Executive Vice President of EMP
Samuel Jacob, CEO of Ironman4x4 Australia
Atinat, General Manager Of Ironman4x4 Thailand
Xu Chang Rong – Assistant Vice President of Nan Ya Corporation
Chronus Pai – Product Manager of Nan Ya Corporation
Designed as a one-stop centre, the flagship showroom located at Segambut, Kuala Lumpur, not only offers a full range of 4×4 accessories but also caters to the needs of SUV and MPV owners. In addition, the centre also provides advanced window tinting solutions for vehicles and buildings using Ice Cool Tint Films. These innovative films are imported from Taiwan and developed by Nan Ya Corporation, the first company in Taiwan to obtain the Low Carbon Building Accreditation certificate (LCBA).
Beside this, the collaboration with LIQUI MOLY enhances EMP’s premium product offerings, including high-performance automotive lubricants, additives, and maintenance products to its customers.
Apart from premium product offerings, the centre is staffed by experienced professionals, our workshop facilities providing installation, modification services, technical support and complete solutions to our Ironman customers to ensure a seamless customer experience.
As a leading one-stop centre for aftermarket parts, EMP has expanded its offerings to include a wide range of automotive accessories. This includes the development of over 600 Stock Keeping Units (SKUs) under its own brand, AUTOPLUS.
EMP is committed to providing top-tier customer service through its competitive sales offerings and comprehensive solutions that elevate the automotive and lifestyle experience in Malaysia.
