Chow Kai Ming – Senior General Manager, Tan Chong Motor Assemblies Sdn Bhd
Alagasan A/L Gadigaselam – Senior General Manager, Corporate Affairs, Tan Chong Motor Holdings Berhad
Yuslinawati Mohd Yusof – Director, Exports Promotion & Market Access Division, MATRADE
Jamilah Haji Hassan – Senior Director, Industry and Trade Support Division, MITI
Daniel Ho Wai Ming – Group Chief Executive Officer, Tan Chong Motor Holdings Berhad
Asako Hoshino – Chief Brand & Customer Officer, MC-Japan-ASEAN Chairperson, Nissan Motor Co Ltd
Toshihiro Fujiki – President, Nissan ASEAN & Nissan Thailand
Christopher Tan Kok Leong- Executive Vice President, Edaran Tan Chong Motor Sdn Bhd
Yusri Jamal – Senior Deputy Director of Transport Technology, MIDA
Yoshinori Kanazawa – Vice President, Nissan Importer Business Unit, Nissan Motor Asia Pacific Co Ltd
Teong Seng Kiang – Chief Operation Officer, Tan Chong Motor Assemblies Sdn Bhd
Bakri Alias, Senior General Manager and Head of Value Chain Development (VCD) Division, MARii
SERENDAH, 4 December 2024 – Tan Chong Motor Holdings Berhad (TCMH) has marked a significant milestone with its inaugural export of locally assembled Nissan vehicles to Thailand. The first batch of the Nissan Serena S-Hybrid, assembled at TCMH’s Serendah plant in Selangor, is expected to commence shipment in December 2024.
This development aligns perfectly with Malaysia’s upcoming role as ASEAN Chair in 2025, contributing to regional economic cooperation and advancing the ASEAN integration agenda. By leveraging cross-border trade, this initiative not only strengthens economic ties but also bolsters Malaysia’s standing in the automotive industry.
“This milestone underscores the strength of our collaboration with Nissan Motor Co., Ltd.,” said Daniel Ho Wai Ming, Group Chief Executive Officer of TCMH. “We are deeply appreciative of the ongoing support and guidance from Nissan, as well as the strategic backing from the Ministry of Investment, Trade and Industry (MITI), the Malaysian Investment Development Authority (MIDA), the Malaysia External Trade Development Corporation (MATRADE) and Malaysia Automotive, Robotics and IoT Institute (MARii). This achievement reflects the success of Malaysia’s National Automotive Policy in strengthening local manufacturing capabilities. We are excited about expanding our export portfolio, and further solidifying Malaysia’s position as a key automotive hub in ASEAN.”
Commitment to Quality and Industry Standards
Adhering to Nissan Motor Co., Ltd.’s stringent Global Production & Quality Standards, TCMH’s Serendah facility upholds rigorous benchmarks for precision engineering, safety, and quality control. These standards, recognised globally, ensure that each vehicle meets Nissan’s high expectations for reliability and innovation, setting a strong foundation for the export readiness of the plant.
Expansion Plans for ASEAN Market
TCMH has outlined plans to expand its export offerings, with additional models in 2026 anticipated for regional distribution. This diversification aims to cater to the increasing demand for quality Nissan vehicles across ASEAN markets, enhancing the company’s position as a key exporter.
“The successful export of the Nissan Serena to Thailand represents a significant step in our partnership with Tan Chong Motor. We are excited to see Tan Chong’s growing role as an export hub. This collaboration highlights our shared vision for Nissan’s growth in Malaysia. Nissan and our partner aim to keep growing our footprint and making more contribution to Malaysian society”, said Asako Hoshino, Chief Brand and Customer Officer, MC-Japan-ASEAN Chairperson of Nissan Motor Co., Ltd.
Serendah Plant Capabilities
TCMH Group has been the official franchise holder for Nissan (previously known as Datsun) since 1957 and operates its Serendah plant as a key production facility, which commenced operations in 2007. The facility, which has earned ISO 9001 certification for Quality Management Systems and ISO 14001 for Environmental Management, recently integrated a Floating Large-Scale Solar Photovoltaic (LSSPV) system to enhance its sustainability profile.
About Tan Chong Motor Holdings Berhad
Incorporated in 1972 and listed on the Main Market of Bursa Malaysia Securities Berhad in 1974, TCMH is today one of Malaysia’s largest conglomerates with extensive operations across the globe. The Group is widely recognised as a pioneer in the Malaysian automotive industry, and is renowned for its reliable product quality, design and value delivered.
About Edaran Tan Chong Motor Sdn Bhd
Edaran Tan Chong Motor Sdn Bhd, a wholly-owned subsidiary of Tan Chong Motor Holdings Berhad (TCMH), is the sales and marketing arm of Nissan vehicles in Malaysia. In 1957, Tan Chong Motors was appointed the franchise holder of Nissan/Datsun vehicles in Malaysia and Nissan/Datsun became the best-selling brand in the country in 1970. TCMH was listed on the Bursa Malaysia Securities Berhad in 1974. The group is principally involved in the assembly and distribution of automobiles. To complement TCMH’s auto business, TCMH provides a wide range of services such as vehicle after sales, hire purchase financing, leasing, and insurance.
For media enquiries, please contact:
Tiffany Tan
General Manager, Marketing Communication
Edaran Tan Chong Motor
T: +60 3-2788 3157
Chuah Joo Ee
Sn. Executive Marketing Communications
Edaran Tan Chong Motor
T: +60 3-2788 3160
E: jooee.chuah@tanchonggroup.com
JC Wong
Business Director, Public Relations
Ampersand Advisory
T: +60 3-2201 6668
E: Janchee.wong@ampersand-advisory.com
Thean Kim Sim
Senior Group Corporate Communications Manager
Tan Chong Motor Holdings Berhad
T: +60 3-2788 6478
E: kimsim.thean@tanchonggroup.com